Reuters/Ipsos Data: #MeToo

Reuters/Ipsos poll reveals 54% of Americans have experienced an unwanted verbal or physical sexual advance.

Reuters/Ipsos Data: #MeToo

The author(s)

  • Chris Jackson Vice President, US, Ipsos Public Affairs
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Washington, DC —  Following the #MeToo movement, the Reuters/Ipsos poll explored the impact of the hashtag and overall personal experience with unwanted sexual advances and assault. Over half of Americans (54%) say they have personally experienced an unwanted verbal or physical sexual advance.  

Note, the poll did not define sexual assault for the respondents. Due to this, we do not recommend equating these statistics with the legal definition of sexual assault. 

About the Study

These are findings from an Ipsos poll conducted October 20-24, 2017 on behalf of Thomson Reuters. For the survey, a sample of roughly 1,832 adults age 18+ from the continental U.S., Alaska and Hawaii was interviewed online in English.

Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 2.6 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,832, DEFF=1.5, adjusted Confidence Interval=4.1).

For more information about conducting research intended for public release or Ipsos’ online polling methodology, please visit our Public Opinion Polling and Communication page where you can  download our brochure, see our public release protocol, or contact us.

For more information on this news release please contact:

Chris Jackson
Vice President, U.S.
Ipsos Public Affairs

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.

With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.


The author(s)

  • Chris Jackson Vice President, US, Ipsos Public Affairs

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