Schedule Coordination and Costs are Biggest Obstacles for Millennials when Planning a Vacation with Friends
Washington, DC — These are the findings from an Ipsos poll conducted June 5 – 14, 2018 on behalf of HomeAway. For the survey, a sample of 1,087 adults ages 18 - 34 from the continental U.S., Alaska and Hawaii was interviewed online, in English. To qualify for the survey, respondents had to have gone on vacation with friends in the past year and/or be planning to go on vacation with friends in the next 12 months. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of ±3.4 percentage points for all respondents surveyed.
S1. When thinking about vacationing, select all of the statements below that apply to you.
|
All Respondents |
|
|
(n=1,087) |
|
|
I am planning to go on a vacation with friends in the next 12 months |
72% |
|
I have gone on vacation with friends in the past 12 months |
66% |
|
I am planning to go on a vacation with family in the next 12 months |
48% |
|
I have gone on vacation with family in the past 12 months |
47% |
Q1. When going on vacation with friends, how long do you typically stay?
|
All Respondents |
|
|
(n=1,087) |
|
|
Less than 2 nights |
8% |
|
2 - 3 nights |
46% |
|
4 - 5 nights |
32% |
|
6 - 7 nights |
10% |
|
More than a week |
5% |
Q2. If you had to choose from the below list, which of the following is the biggest obstacle when planning a vacation with friends?
|
All Respondents |
|
|
(n=1,087) |
|
|
Finding dates that work for everyone |
62% |
|
Cost |
50% |
|
Collecting money from everyone |
27% |
|
Choosing a destination |
19% |
|
Choosing an accommodation (hotel, vacation home, etc.) |
26% |
Q3. Would you give up brunch for a month to afford a weekend away with friends?
|
All Respondents |
|
|
(n=1,087) |
|
|
Yes |
93% |
|
No |
7% |
Q4. Travel inspiration can come from many places. Whether you actually took a trip or not, have you ever been inspired to visit a destination because of a TV show?
|
All Respondents |
|
|
(n=1,087) |
|
|
Yes |
73% |
|
No |
21% |
|
Don’t know |
6% |
Q5. If you had to choose from the below list, which of these locations, where reality TV shows are based, are you most likely to visit?
|
All Respondents |
|
|
(n=1,087) |
|
|
Miami - Jersey Shore Family Vacation |
33% |
|
Hamptons, NY - Summer House |
21% |
|
Charleston - Southern Charm |
19% |
|
Beverly Hills - Vanderpump Rules, Real Housewives of Beverly Hills |
15% |
|
Waco - Fixer Upper |
13% |
About the Study
The sample for this study was randomly drawn from Ipsos’s online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2016 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income.
Statistical margins of error are not applicable to online nonprobability sampling polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,087, DEFF=1.5, adjusted Confidence Interval=4.9).
For more information about conducting research intended for public release or Ipsos’ online polling methodology, please visit our Public Opinion Polling and Communication page where you can download our brochure, see our public release protocol, or contact us.
For more information on this news release, please contact:
Negar Ballard
Senior Account Manager, U.S.
Ipsos Public Affairs
+1 312 292-8366
[email protected]
Marie-Pierre Lemay
Senior Account Manager, U.S.
Ipsos Public Affairs
+1 613 793-1622
[email protected]
