Reuters/Ipsos Data: Democratic Presidential Candidates (03/27/2019)
Washington, D.C. - Reuters/Ipsos are continuing our analysis of the perceptions of the Democratic candidates running who have announced they are running for president in 2020. As some people formally decided not to run, like Eric Holder, Sherrod Brown, and Michael Bloomberg, we have removed them from our poll. In their place, we have added the latest slew of new candidates, including author and spiritual leader Marianne Williamson, entrepreneur Andrew Yang, former Representative John Delaney, current Representatives Eric Swalwell and Seth Moulton, and Senator Michael Bennet. Overall, the candidates’ familiarity and favorability ratings remain stable since February.
Senator Bernie Sanders (79%) and former Vice President Joe Biden (78%) are the most well-known of the candidates. Americans also view Sanders (54%) and Biden (62%) the most favorably out of all of the candidates in the field. Senator Elizabeth Warren rounds out the top three candidates who are most well-known, with 55% reporting they are very or somewhat familiar with her. Forty-four percent of Americans view Warren favorably. Americans report they are not as familiar with many of the newcomers to the race, like Marianne Williamson and Seth Moulton (11% are familiar with either). Williamson (48%) and Moulton (43%) are moderately well-liked by those who are aware of them. Mayor Pete Buttigieg is the least well-known candidate, with just 10% of Americans reporting they are somewhat or very familiar with him, and 44% view him favorably.
The trend for Democrats and Democratic-leaning Independents mirrors the general population. Sanders and Biden are the most well-known of the candidates, with 88% and 86% reporting they are familiar with the respective candidates. Sanders (86%) and Biden (85%) also enjoy the strongest favorability ratings among Democrats. Sixty-seven percent of Democrats report being familiar with Warren, and three-quarters (74%) view her positively. Democrats are not any more familiar with the newcomers, like Williamson (11%) and Moulton (12%), than the general public. Among the Democrats who know them, Williamson is liked by more than half (57%), and Moulton is viewed favorably by 47%. Buttigieg is known by just 14% of Democrats but has strong favorability numbers (61%).
About this Study
These are findings from an Ipsos poll conducted for Thomson Reuters between March 8-14, 2019 and March 19-25, 2019. For the March 8-14, 2019 survey, 2,180 adults ages 18+ were interviewed online in English. For the March 19-25, 2019 survey, 3,391 adults ages 18+ were interviewed online in English. The precision of the Reuters/Ipsos online polls is measured using a credibility interval. In this case, each poll has a credibility interval of between plus or minus 1.9 points and 2.4 points. For more information about credibility intervals, please see the appendix.
The data were weighted to the U.S. current population data by gender, age, education, and ethnicity. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Figures marked by an asterisk (*) indicate a percentage value of greater than zero but less than one half of one per cent. Where figures do not sum to 100, this is due to the effects of rounding. To see more information on this and other Reuters/Ipsos polls, please visit http://polling.reuters.com/.
For more information on this news release please contact:
Chris Jackson
Vice President, U.S.
Ipsos Public Affairs
202.420.2011
[email protected]
Annaleise Lohr
Senior Account Manager, U.S.
Ipsos Public Affairs
[email protected]
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,749.5 million in 2018.
