Ipsos Update - November 2019

World Mental Health Day

A majority of people around the world say that mental and physical health are equally important, and disagree that increased spending on mental health services is a waste of money, according to our 29-country survey. A second study finds a huge lack of disclosure about mental health problems at work in Australia, Canada, UK and the US. Read more.

Black Friday: Still the superhero of the shopper’s year?

The days of shoppers stampeding into stores in search of bargains are probably over. Sales are up every year, but it looks like footfall has peaked in mature markets as shoppers are going online. As Black Friday continues to evolve, our new white paper reviews the latest trends and challenges for retailers. Read more.

Brand Mental Networks

Brand is more important than ever as it provides people with a shortcut to easy and safe decision-making. For this to work, brands must create a ‘mental network’ in the mind of consumers that is full of positive and relevant associations. Read more.

Financial Services and Wellness

People are looking beyond the traditional markets to address their health and wellness needs. Financial services, as well as other sectors, can tap into this trend and make holistic well-being part of their customer offer. Read more.

Climate Change Conversations

The unfiltered, uncensored and unsolicited discussions on climate change offer interesting insights into research on the environment. This report surveys the fast-paced landscape of social media conversations on climate change. Read more.

Food Packaging Trends in China

Moving from visibility to interaction, packaging design is a key ingredient of brand image and product marketing. We present the top 10 packaging trends in China focusing on food and beverages. Read more.

The end of management as we know it?

Managers report being less satisfied with their job and fewer employees are aspiring to the position. The results of our survey in five markets suggest that the current model of management needs to change. Read more.

Spotlight on Britain

As the country prepares for a general election on 12 December, we review the current mood in the UK with three studies on the public’s social and political attitudes today. Read more.

• Housing Affordability – A new Global Advisor survey
• World Luxury Tracking 2019 – Consumer trends in China, Europe and US
• Health and Environment – Report with Tetra Pak on the converging issues

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