Qualitative Research Specialist Joins Ipsos
Danaj comes to Ipsos from Teenage Research Unlimited (TRU), where she specialized in qualitative research among youth. Danaj is an expert moderator, trained in the RIVA (Research In Values and Attitudes) method of qualitative research, and has conducted qualitative research in traditional settings as well as unconventional locales--from kitchens to cruise ships. She has specialized in working with kids, tweens, teens, and young adults, but also has extensive experience conducting research with adults. Danaj has conducted research for dozens of the world's most successful brands and she is well versed in consumer packaged goods research.
"Kate brings tremendous energy and passion to her work," said Lauren Demar, President of Ipsos Insight's Consumer Products Division. "Kate will be working with clients to turn their research objectives into innovative qualitative-research designs and moderating using time-tested projective techniques that truly dig beneath consumers' surface-level thinking."
Added Demar: "Her reporting is very highly regarded by her clients, who have praised her ability to provide them with what they really need: concise, clear encapsulations coupled with strategic recommendations that truly make the research actionable."
Said Danaj: "I'm so impressed with the Ipsos philosophy, which takes the client-supplier partnership to another level. It's so much more than simply holding a few focus groups then play back what was said. At Ipsos, the research teams take pride in fully learning clients' objectives, crafting smart research designs, employing innovative exploratory techniques, then succinctly reporting not only what was learned but what next steps the client should take."
Danaj will provide qualitative research consultancy from her base in San Jose, California.
Danaj earned her Masters of Science degree from Northwestern University in Integrated Marketing Communications, with special emphases in advertising and consumer research. Prior to TRU, Kate was a Strategic Planner at DMB&B Chicago, where she analyzed the attitudes and behaviors of fast-food consumers for a major chain.
For more information on this press release, please contact: Kate Danaj Qualitative Research Consultant Ipsos Insight [email protected] 408.224.1345
About Ipsos Insight Ipsos Insight, the flagship marketing research division of Ipsos in the U.S., has industry specialists serving companies in the following categories: consumer products; technology and communications; health and pharmaceutical; financial services; cable, media and entertainment; agrifood; energy and utilities; and lottery and gaming.
Ipsos Insight provides custom and tracking research services to domestic clients, as well as U.S.-based multinationals. It offers concept and product testing, package testing, attitude and usage studies, omnibuses, tracking systems, brand equity, price optimization and segmentation, marketing models, advanced analytics, and global research. Ipsos Insight is an Ipsos company, a leading global survey-based market research group.
To learn more, visit: www.ipsos-insight.com
About Ipsos Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2004, Ipsos generated global revenues of e 605.6 million ($752.8 million U.S.).
Visit www.ipsos-na.com to learn more about Ipsos' offerings and capabilities.
