[RECORDING] Sustainable Brands: The CMO + CSO Power Partnership

Hosted by Sustainable Brands, this webinar dives into how CMOs and CSOs can become a united force for humanized, sustainable growth – Boosting Brand Value Together.

Hear practical insights on how these two functions, marketing and sustainability, are increasingly collaborating to meet rising stakeholder expectations, drive long-term value, and connect authentically with consumers. You’ll gain actionable tips for building stronger partnerships between marketing and sustainability teams—ensuring your sustainability story resonates powerfully in your workplace and the marketplace. You’ll also hear about the real-world challenges both teams face today, including navigating ESG in a polarized political climate, building consumer trust through transparency, and meeting best-practice expectations within their own departments.

Moderated by Ipsos’ Janelle James, we’ll explore practical tips on driving sustainable growth through CMO and CSO collaboration, discuss how CMOs and CSOs are overcoming challenges today driving the sustainability agenda in the current political climate, and examine how marketing teams can bring the value from sustainability work to the consumer.

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Revisit the recording to hear more about:

  • Practical tips to drive sustainable growth through CMO and CSO collaboration
  • How CMOs and CSOs are overcoming challenges today driving the sustainability agenda in the current political climate
  • How marketing teams can bring the value from sustainability work to the consumer

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