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What the Future: Fandom
Revisit our on-demand webinar for insights into how fans and their communities are evolving as powerful cultural arteries and the questions they create for businesses.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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How brands (and their ads) can survive election season
Political advertising changes the tone every election cycle, but an Ipsos study shows that in some cases it makes brand ads shine even brighter.
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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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How Brands Can Get It Right With TikTok Ads
Advertising on TikTok means following the same fundamentals of good practice as for any other channel.
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How brands can show a sustainability commitment in 2023
Implementing sustainable practices is no easy feat and often takes years. But brands must understand consumer priorities and show a commitment, no matter how formidable the challenge.
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Staring Down Inflation: Affluents Financial Outlook for 2023
Revisit our recorded webinar to hear Affluents retirement plans, institutions most trusted, why some avoid advisors, whether market disruptions will influence investment approaches – and more!
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Sustainability Advertising: How empathy and credibility can help you get it right
We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.