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Making Sure the Next Big Idea is the Right Idea

Creating Advertising That Works

An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing

Creating Winning Concepts

Package Testing is Essential...

But Does It Tell You What You Really Need to Know?

Crouching Confusion, Hidden Hassles

Spotting And Managing Market Barriers To New-To-Market Technologies

Brands Without Borders: Understanding Brand Extension

The Right Price

Questions and Answers

Smoothing the Path of the Broadband Wagon

Why Category Buying Behavior Matters