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How do Americans feel about Generative AI? It’s complicated.
One in six Americans say they have used some type of generative AI, but how they’re using it varies. Here’s what business leaders need to know.
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The Up (and Down) Side of ESG Scrutiny
As climate change, economic strife, and community malaise hit closer to home, people are feeling expected to align their wallet with their social conscience. While price, product, and service will always be key, how companies measure up on ESG initiatives is going to be a much bigger factor in future purchase decisions.
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Do and don’ts for understanding generations
The more we look at generations the less we know about them. That's why it is important to see the trees in the data forest.
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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LGBT+ Pride 2023 Survey Insights
Watch our on demand webinar to gain a better understanding of the profile, diversity, and acceptance of the LGBT+ population, and therefrom, opportunities to more authentically connect with this segment.
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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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How research can help understand and close the gap in inequality
Read more about the challenges posed by inequality, its various dimensions and insights for proactive efforts to address it head-on.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Trust & Effectiveness in Public Health Communications
Listen in as we share new research exploring how Americans view key agencies and how, especially for the CDC, a crisis can undermine public trust.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.