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Hispanic Youth Living the Dream — With Their Parents?
Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes
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Americans Look for a Healthy Balance in Diet and Exercise
Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes
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Consumers in 13 European Countries Reject EU-Proposed Cap on Bank Fees
65% Say it Would Make Using Bank Cards Worse for Consumers; 82% Believe Retailers Would Increase Profits But Not Pass Savings On to Consumers
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America Goes Shopping in an Electronics Wonderland
Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes
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Rushin' To The Finish For The 2014 Winter Games
Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes
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Global Communication Channel Credibility: How Are Citizen-Consumers Getting Information about Your Organization?
The amount of information available to the average consumer has increased exponentially over the last 10 years. But where exactly are consumers getting information about companies or organizations from? This Ipsos Point of View paper explores consumer-citizens opinion on the credibility of mainstream media, corporate, and consumer voice sources of information about companies in 24 countries around the world.
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Corporate Reputation: Ipsos Ideas Special Edition
In this Special Issue of Ipsos Ideas, our research magazine, experts from Ipsos Public Affairs offer insight into how a good reputation can be used to drive your business performance today, as well as to establish a reservoir of goodwill to draw upon when challenges and difficulties arise in the future.
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How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.
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Spinning Sponsorship Gold
Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?