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Widespread nostalgia for the old days, with many saying things were better back in 1975
Is life getting better? In a new 30-country Global Advisor survey, Ipsos asks the public to assess how life is in 2025 compared to their perceptions of life in 1975.
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November 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines as Expectations Sub-Index Falls Sharply
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Ipsos MMA Named a Leader in 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions for Second Consecutive Year
Ipsos MMA, a global leader in marketing measurement and unified commercial analytics, today announced it has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions.
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Sports and Entertainment: Key insights on fandom, betting, media, and more
The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.
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October 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Up Slightly As Sub-Indices Move In Opposite Directions
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September 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines As Both The Expectations and Jobs Sub-Indices Stumble
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August 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Stable For Second Consecutive Month
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Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
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Old age begins at 66, but six in ten say they are not looking forward to it
New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.
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July 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Stability For The First Time This Year