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Ipsos Data Drops: Sports betting is booming. Here’s how Americans feel about it.
Despite concerns about the impact of sports betting, the percentage of Americans that have bet on a live sporting event doubled in the past two years. As more people engage with sports betting, platforms must ensure that their users are aware of how to gamble responsibly.
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Ipsos Data Drops 2026
In 2026, we continue our series of three-minute briefings on what business leaders need to know about today.
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Super Bowl Ads Preview: 5 creative trends that could create a viral winner
Ipsos’ pre-game analysis of the strategies set to dominate the 2026 season
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71% of global citizens are optimistic 2026 will be better
The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).
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Rising share of Americans believe that sports betting impacts the integrity of games
New Ipsos poll also finds that a majority of Americans believe there should be more regulation of sports betting
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What the Ipsos Care-o-Meter teaches us about America
The Ipsos Care-o-Meter shows that there are some definite disconnects between what people are seeing in their news (wherever they’re getting it) and what they care about. Here's what we've learned.
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NIL remains broadly popular, but some have worries about the future of college athletics
Five charts on Americans’ views of recent changes in college athletics
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Investing seen as best way to build wealth, but homeownership is safest
Almost half of older adults list investing as one of the best ways to build wealth, and four in ten say home ownership is a top way to build wealth, according to the Ipsos Consumer Tracker. Younger age groups are much more divided: Among 18- to 34-year-olds, just as many cite being an influencer (17%) as owning a home (18%).
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Ipsos and its clients celebrate seven wins at 2025 ARF Ogilvy Awards
Ipsos, one of the world’s leading market research companies, and its clients earned seven awards at the Advertising Research Foundation's (ARF) 2025 David Ogilvy Awards. These wins — including three prestigious gold prizes — recognize Ipsos’ decisive role in shaping some of the year’s most innovative and impactful campaigns.
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Strive For More 2.0: GEM® Industry Insights
Strive For Optimal Impact: Aligning Portrayal, Attention, & Action For Growth