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TikTok's Role in Next-Gen Fan Engagement
This research, conducted by TikTok in collaboration with Ipsos across seven global markets, explores how the platform has become a "second screen" and a driver of measurable real-world actions for rights holders and brands.
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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The 2026 Olympics and American exceptionalism
Below are five charts on how younger generations view the 2026 Olympics and what this tells us about American exceptionalism and the future of U.S. foreign policy
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Majority say U.S. performance at the Olympics makes them feel proud to be American
Figure skating tops the list of viewers’ favorite events
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The Best Ads of Super Bowl 2026
Ipsos’ analysis of the strategies set to dominate the 2026 creative season
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ARF: Navigating Creative Strategy in High-Profile Sports Sponsorships
Join us for the ARF Creative Council’s session exploring how advertisers navigate the unique demands of sports sponsorships and partnerships, where creative must harmonize with the event, while reinforcing brand purpose and positioning.
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What’s going on with young American men and how that impacts the rest of America, in five charts
AI, cryptocurrency, porn, and the internet: here's what the Ipsos Consumer Tracker tells us about what young men are going through, and why it matters for everyone.
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Ipsos Data Drops: Sports betting is booming. Here’s how Americans feel about it.
Despite concerns about the impact of sports betting, the percentage of Americans that have bet on a live sporting event doubled in the past two years. As more people engage with sports betting, platforms must ensure that their users are aware of how to gamble responsibly.
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Super Bowl Ads Preview: 5 creative trends that could create a viral winner
Ipsos’ pre-game analysis of the strategies set to dominate the 2026 season
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71% of global citizens are optimistic 2026 will be better
The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).