Search
-
How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.
-
Leading Global Market Research Firm Ipsos Launches New Online Opinion Community ThatSaid.Com
"Sharing Opinions via user generated polls and reviews"
-
A Majority of Fire Departments Believe That if the Economic Crisis Continues, It Will Negatively Affect Their Ability to Serve Their Community
Over Half Already Feel that Their Funding Is Insufficient, and Roughly a Quarter of Departments Say They Are Lacking Adequate Equipment and Training
-
Survey of Arab World Shows Optimism Towards Potential Impact of U.S. President Barack Obama
Six Nation Survey Demonstrates How `Brand Obama' May Help Boost Positive Perceptions of `Brand America'