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Parent Out-of-Pocket Spending No. 1 Source of College Funding, According to `How America Pays for College 2015'

National Study from Sallie Mae and Ipsos Finds Families Reaching Into Pockets to Spend More as Economic Worries Subside

Ipsos/Reuters Poll (July 17): Core Political Approval

Ipsos/Reuters Poll: Same-Sex Marriage

Ipsos/Reuters Poll (July 9): Core Political Approval

Sharks: Half (51%) of Americans are Absolutely Terrified of Them and Many (38%) Scared to Swim in the Ocean Because of Them...

But Majorities Agree Great White Sharks Are Vital for the Ecosystem (82%) and Believe Sharks Should be Protected from Being Hunted or Killed Unless Absolutely Necessary (73%)

Heading into Greece Referendum Vote Too close to Call: `Yes' 44% versus `No' 43%

Eleanor Roosevelt Is the Top Choice to be Featured on the New $10 Bill

Susan B. Anthony Ranks Second, Followed by Helen Keller

Ipsos/Reuters Poll (July 2): Core Political Approval

Determining Strength of Conviction

Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.

Americans Pass Judgment on the Plausibility UFO's, Extraterrestrial Visits and Life Itself