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Brands Without Borders: Understanding Brand Extension

Brands Without Borders: Understanding Brand Extension

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Advertising Wear-out

America's Digital Den: Tech's Next Big Thing Taking Shape?

Ipsos-Insight Study Reveals Preferred Brands And Consumer Expectations For The Next Hot-Ticket Home Entertainment Item

NEWSWEEK GENEXT Poll: Bush Approval Ratings Worsen

Majorities Critical Of Performance On Domestic Issues And Iraq

The Associated Press/Ipsos Poll: Public View Of Bush's Handling Of Issues Slumps; Kerry Hasn't Taken Advantage

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Communication And Entertainment Proliferate Over The Internet

Commerce Increases, While Content And Communication Take An Even Broader
Stage On The Internet, Reveals Ipsos-Insight's The Face Of The Web
Study

The Arrival of the Convergence Revolution

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Leader of the Pack

Cutting-edge Online Package Testing Product Pack Evolution Launched By Leading Market Researcher, Ipsos-Insight

Leader of the Pack

The Evolution of Package Testing