Search
-
Shared Vision for Service, Success Attracts Saracena to Ipsos
Financial Services Leader Peter Saracena Joins Ipsos Marketing
-
How Expensive Is Your Product Perceived to Be?
Why You Should Be Measuring Expensiveness If You're Not Already
-
With Bargain Hunting on the Rise, Americans Look to Various Cost-Saving Strategies this Holiday Season
Prepaid Gift Cards are Popular Gifts to Both Give and Receive;
Seen as Offering Flexibility and Convenience -
YES, It Can Be Done: Ipsos Polling Aces US Election Outcome
Last Ipsos/McClatchy Poll Released Showed 53% Democrat, 46% Republican and Mirrored Popular Vote Outcome of 52.6% Democrat, 46.1% Republican
-
Caution: Understand the Potential of the Market Before You Enter
Gauging the Potential of New Consumer Goods Products Based on Market Permeability
-
Small Businesses View Knowledge as Both a Key to Success and a Challenge
SMB Decision-Makers in Canada and Australia Share Same POV
-
Few Americans Give High Marks To Food Safety Efforts (11% grade of `A') - More Think Food Safety Has Gotten Worse (28% Worse / 15% Better)
Americans See Imported Food As Primary Concern (79% Imported Food / 21% Food Produced in U.S.)
Americans Believe Food Processors (81%) and Government Safety Inspectors (79%) Most Responsible For Food Safety -
Amazon and Rhapsody Show Strong Gains in Digital Music Market While iTunes Remains Dominant
5th Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Changes Within The Category
Shifts Come At Expense Of Lesser-Known Brands, Further Market Consolidation Likely In The Near Future