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Two New Research Tools Help Clients Build Their Brands
Ipsos Marketing Launches New Brand Research Products to Strengthen and Extend Brands
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English TV or Spanish Radio? U.S. Hispanics Are Utilizing Both Languages and Doing So with Ease
56% of Hispanics Prefer English Language Newspapers While 41% of Hispanics Prefer Spanish Language Magazines
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Traditional Media Sparks Online Information Gathering and Word of Mouth by Digital Influencers
Ipsos/MS&L Survey Uncovers Drivers of Digital Influence and Reveals How Information Is Shared Online
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Americans Find Simple Expressions of Appreciation to Be the Most Meaningful
Family Is Seen as Being Most Rewarding and Most Appreciative
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Pharmaceutical Conference Explores New Frontiers for Brand Optimization
Ipsos Healthcare Researchers to Share New Modeling Techniques at Industry Conference
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Ipsos Executive Appointed to Affiliate Board of PBRIG
Fred LaManna on Board with Not-For-Profit Network of Pharmaceutical Industry Professionals
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Shared Vision for Service, Success Attracts Saracena to Ipsos
Financial Services Leader Peter Saracena Joins Ipsos Marketing
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How Expensive Is Your Product Perceived to Be?
Why You Should Be Measuring Expensiveness If You're Not Already
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With Bargain Hunting on the Rise, Americans Look to Various Cost-Saving Strategies this Holiday Season
Prepaid Gift Cards are Popular Gifts to Both Give and Receive;
Seen as Offering Flexibility and Convenience -
YES, It Can Be Done: Ipsos Polling Aces US Election Outcome
Last Ipsos/McClatchy Poll Released Showed 53% Democrat, 46% Republican and Mirrored Popular Vote Outcome of 52.6% Democrat, 46.1% Republican