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New report from Ipsos ranks winners in the Retail Petroleum and Convenience Store sector — and how competitors can get ahead
Ipsos’ newest Petro-Convenience Experience Excellence Competitive Benchmark Report identifies the perks and pain points that make or break the forecourt through backcourt customer journey
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Get access to big spenders, business leaders, and trendsetters with the Ipsos Global Influentials Study
How can I learn about the attitudes, preferences and behaviors of high-earning consumers and business leaders, given their significant influence on economic trends?
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News
The future of news matters for brands, the general public, and … democracy itself. Here are the forces that could shape the headlines, businesses’ bottom lines and everything in between.
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What people want from local news and how to fund it
Regional reporting matters more than ever — but for it to have a future, Americans will need to think local and act local, says Rick Edmonds of the Poynter Institute. Here’s what that new news landscape could look like and why it matters for brands.
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Why news literacy matters more than ever for future generations
An informed public is essential for a functioning democracy. The News Literacy Project’s Peter Adams explains why educators and policymakers have a stake in getting the next generation of Americans engaged and informed.
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What online communities reveal about who consumers trust
As headlines spill over into newsfeeds and group chats, Americans are embracing new attitudes about fact-checking. Ipsos’ Kristyna Kanzler explains why that matters for platforms and brands — and how research can help.
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Will Americans accept the outcome of the 2024 election?
Below are five charts on Americans’ confidence in elections, how past elections have affected trust in elections, and what that might mean this year
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Decoding the shopper's brain: How behavioral science unlocks growth
The digital world is now an integral part of the shopper journey. But here's the catch: it's not just about what they buy, but why they buy.
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IEDC ANNUAL CONFERENCE
Unlock the secrets to getting your community in the media spotlight! This dynamic and interactive session will provide you with insider tips and proven strategies for effectively pitching your community to top media outlets.
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Biden’s inflation orphans
Below are five charts on the economy, Harris’ proposal to eliminate federal taxes on tips, and where that might land her on the economy