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Americans think 2025 will be a pretty flat year
Americans think 2025 will be a little less great for us personally, about the same for our family and the nation, and a little less great for our jobs, according to the Ipsos Consumer Tracker
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Americans are bracing for tariffs – here’s what they’re stocking up on
Some Americans are making big-ticket purchases like electronics, cars, and furniture in anticipation of tariffs during the Trump administration, according to the Ipsos Consumer Tracker
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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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The Super Bowl’s Best Ads: Insights to Activate
Here's what it takes for advertising to make a big breakthrough at the Super Bowl in 2025.
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Google / Ipsos Multi-Country AI Survey 2025
Google commissioned Ipsos to conduct a second survey among the public in 21 countries on experiences with and future expectations of artificial intelligence (AI).
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Personalization: Putting the ‘i’ in shopping
While tailoring via algorithms and AI can improve effectiveness, great creative still wins out.
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Accessible UX Workshop: Creating Inclusive Products and Experiences
In this 2-hour workshop hosted at our Ipsos San Francisco office, you will collaborate with colleagues from across industries to learn more about how to create inclusive products that meet the needs of diverse users.
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Trump's Comeback is Complete
Economic anxieties and systemic discontent help pave the way to historic victory
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Insecurity in B2B Data Security
Take a look at insights from the Ipsos Business Insights Collective, exploring the perspectives of senior decision-makers on the evolving challenges of data privacy and security, and outlining the crucial steps organizations must take to fortify their defenses in the digital age.
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Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.