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Vs, Us, and Ws. This isn't about the alphabet...

Leveraging the Power of Consumer-Led Innovation

Discussions in Retail: Some Thoughts on Hot Button Issues

Qualitative Pleads "Not Guilty" to Advertising Manslaughter

Trends Shaping the New Consumer

Global Consumer Citizens Weigh in As Group of Eight Wrap Up Meeting in L'Aquila, Italy

Code RED: Relevance. Expensiveness. Differentiation. The Best Measures for Choosing High Potential Consumer Goods Concepts

The Best Measures for Choosing High Potential Consumer Goods Concepts

Asking Cool Questions: Using Online Custom Panels to Engage Teens in Marketing Research

Which Custom Panel is Right for You: Branded Customer Community or Blind Specialty Panel?

Winning the War Against Private Label Brands

The war between national brands and private label brands is heating up.