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Is Direct-to-Consumer Advertising for Drug Samples Effective?

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Ipsos North America Signs Letter Of Intent To Become WebSurveyResearch Member

More Consumers Are Asking Their Doctors for Drug Samples - By Name

Ipsos PharmTrends Finds Patients Increasingly Savvy

Prescription Drug Ads Prompt Consumers to Seek More Information from Their Doctor

Purchasers Recall Prescription Drug Ads, Ipsos PharmTrends174 Reports

Doctor Recommendations Of Over-The-Counter Drugs Boost Consumer Loyalty

Ipsos Pharmtrends174 Confirms Over-The-Counter Drug Manufacturers Adopt Prescription Drugs Marketing Tools

Are Pharmaceutical Drug Prices Justified By Research & Development Costs?

Poll in 12 Countries Shows That What You Think Depends on Where You Live

Ipsos PharmTrends174 Leads Industry Since 1997

Research service first to identify key growth trends

Should Le Pen's Popularity Come as a Surprise?

Ipsos Research Suggests Support for Le Pen's Law and Order Platform Has Been Growing for Some Time

Ipsos acquires ACNielsen Vantis

Move strengthens its leading positions in U.S. Marketing Research and Consulting

Americans Put High Priority On Passing Energy Bill

95% Of Americans Say Federal Action On Energy Is Important
72% Of Americans Say Passing Bill Is Higher Priority Compared to Other Action Congress Might Take These Days
73% Of Americans Say Congress Should Make Energy Bill Part Of President Bush's Stimulus Plan
67% of Americans Say Exploration Of New Energy Sources In U.S., Including Alaska's Arctic National Wildlife Refuge (ANWR), Is Convincing Reason To Support Passing Energy Policy Bill