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Digital Delivers: Building Your Brand Online

Qualitative and Quantitative Measures for Advertising Pre-testing

Majority Of Americans (52%) Feel The World Would Be A Safer Place With John McCain As President

Fewer Say The Same If Clinton (45%) Or Obama (44%) Were In Charge

Majority Of Americans (52%) Feel The World Would Be A Safer Place With John McCain As President

But Only One In Four Canadians (24%) Feel The Same Way

AP/Ipsos Poll: McCain Erases Obama Lead

AP/Ipsos Poll: Bush Public Approval Hits New Low

Social Marketing and Message Testing: The Ipsos Approach

Americans Give Thought to Retirement Plans

Lessons Learned: Advertising Creative and Your Brand

Going for Advertising Gold: 2008 Olympics