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QualSpace(TM): Gaining New Insights with Online Technology

Consumers Sacrifice New Products and Usual Brands During Economic Downturn

Recession Challenges Consumers to Change Spending Habits, Marketers to Get Creative

In Search of the Holy Grail: Establishing the Link Between Corporate Reputation and the Bottom-Line

Is Changing Your Package Worth the Cost?

Measuring Incremental Sales from a New Package Design Prior to Launch

Straight-Talking Market Research Veteran `Tells It Like It Is'

Mary Kaye O'Brien Joins Ipsos to Lead Seattle-Based MR Practice

Travel Brands Challenged

Financial Services: Take Segmentation to the Next Level

Updated for 2009!

Highlighting Digital Video Behavior

Online Social Networking Gets Down to Business

Brand Research that Truly Connects

An Ipsos ASI Brand*Graph 360 Case Study