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Nine in Ten 8th Graders Agree that Climate Change is Real and Human Activity Significantly Contributes to Climate Change
Driving Cars and Cutting down Trees Seen as Top Contributors to Climate Change
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Thomson Reuters Launches Monthly Ipsos Global Primary Consumer Sentiment Index
Consumer confidence survey delivers sentiment data across 24 key global markets, providing financial institutions, private business, and government bodies with the broadest and most comprehensive measure of current and anticipated sentiment and spending
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Ipsos/Reuters Poll (February 26): Core Political Approval
Washington, DC — President Obama's approval rate is coming back down after the bump in January and February.
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Direct-to-Consumer Pharmaceutical Advertising: When to Use Branded Versus Unbranded Campaigns
For many pharmaceutical brands considering DTC, the pursuit of either a branded or unbranded campaign is a critical decision. The best approach can be determined by focusing on several specific factors: the extent to which patients with the disease remain undiagnosed, the amount of fair balance the product requires in a branded ad, and the current market share of the product.
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Is Hydrogen the Future of Automotive?
When I was a kid, I thought by 2015 we would be flying around in cars like The Jetsons. It appears we aren't there just yet, despite my wish for us to be flying around by now! However, we have come a long way in powering vehicles.
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Connecting PR Firms to Ipsos Research
Philip Elwood Appointed Senior Vice President, Ipsos Public Affairs in Washington, D.C.