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Are The Affluent Still Giving Back?
Huge Majority of Upscale Americans Still Contributing and in Many Different Ways
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What's Worrying the Affluent?
Despite Widespread Economic Concerns, Other Top Anxieties Differ by Age and Income
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Pharmaceutical Conference Explores New Frontiers for Brand Optimization
Ipsos Healthcare Researchers to Share New Modeling Techniques at Industry Conference
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YES, It Can Be Done: Ipsos Polling Aces US Election Outcome
Last Ipsos/McClatchy Poll Released Showed 53% Democrat, 46% Republican and Mirrored Popular Vote Outcome of 52.6% Democrat, 46.1% Republican
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Spinning Sponsorship Gold
Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?
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Ipsos To Sponsor University of Georgia Course For Market Research Professionals
Principles of Pharmaceutical Marketing Research Provides Fundamental Education To The Industry