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Multivore diet families are going mainstream
It’s been 10 years since Michael Pollan published his book, "In Defense of Food," with the mantra, "eat food, not too much, mostly plants," for improved health. How has the western diet changed since then?
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Vast Majority of Americans Frustrated, Embarrassed by the Shutdown, Support Back Pay for Federal Workers
Ipsos poll on behalf of NPR
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“Milk” Product Labeling in the U.S.
Most Americans believe that the U.S. Food & Drug Administration should restrict plant-based beverage companies from using the word “milk” on product labels.
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Reuters/Ipsos Data: Core Political (01/09/2019)
Americans are less optimistic about the direction of the country as the partial government shutdown continues with no resolution on the horizon.
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Trump, women, and lessons from the midterms to watch in 2020
"The year of the woman," "A Blue Wave," "A referendum on Trump," "The most crucial election of our time?"
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Reuters/Ipsos Data: Government Shutdown (01/08/2019)
A growing number of Americans report that President Trump deserves most of the blame for the government shutdown.
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X4 The Experience Management Summit
Featuring Oprah Winfrey as their keynote speaker, not to mention appearances by former President Barack Obama and the wildly entertaining Sir Richard Branson, Ipsos is delighted to be a sponsor of this year’s Qualtrics X4 Summit.
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Reuters/Ipsos Data: Government Shutdown (01/04/2019)
A majority of Americans do not support shutting down the government to achieve funding for a wall on the U.S. southern border.
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Reuters/Ipsos Data: Core Political (01/03/2019)
Amid the partial government shutdown, Americans' sentiments toward the direction of the country and elected officials remains unchanged.
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Embracing Disruption
Success in 2019 and beyond will entirely depend on how willing brands are to challenge their current strategies.