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Ipsos/McClatchy Political Tracker

Three New Product Success Factors You Should Measure, Control and Own

Which Custom Panel is Right for You: Branded Customer Community or Blind Specialty Panel?

Ipsos Research Fuels Winning Campaigns

U.S. Hispanics Overwhelmingly Approve of President Obama's Performance Over His First 100 Days on the Job

Approval Rating among Hispanics Over 20 Points Higher than among the General U.S. Population

Hispanos en los Estados Unidos muestran aprobaciуn por el desempeсo del Presidente Obama en los primeros 100 dнas de su mandato

Los niveles de aprobaciуn entre los hispanos se encuentran mбs de 20 puntos por encima de la poblaciуn estadounidense en general

Obama's Job Approval Rating Remains Stable

Similar to a month ago, nearly two out of three Americans (63%) approve of way Obama is handling his job as President

Placing Consumer Needs at the Forefront of Your Brand Extension Strategy

In Search of the Holy Grail: Establishing the Link Between Corporate Reputation and the Bottom-Line

Is Changing Your Package Worth the Cost?

Measuring Incremental Sales from a New Package Design Prior to Launch