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Dry January, Lent and other forms of temporary abstinence are still unpopular
Americans aren’t changing their behaviors for anti-occasions in massive numbers, according to the Ipsos Consumer Tracker but even a small number can still have an economic impact
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These were the 15 best Super Bowl ads in 2024. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2024 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success.
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2023 College Student Fall Mental Wellness Survey
The research suggests many ways in which residential communities and other on-campus and off-campus entities can support college students who are struggling.
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The impact of COVID-19 on the mental health of our youth
Mental illness among teens and young adults has been an increasingly prevalent issue, observed to have been exacerbated by COVID-19.
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We think entertainment is costing more, and it's impacting behavior
About half of Americans who have noticed higher ticket prices (51%) say they are going to fewer events, according to new data from the Ipsos Consumer Tracker.
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Why all-ages urbanism makes for better cities
By keeping both young and old Americans in consideration, urban planners can build cities that work better for everyone, says urbanist Gil Penalosa.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Data dive: Gen X myths vs. realities
In five infographics, we uncover interesting insights into the generation that came of age as the Berlin Wall fell and the internet rose.
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How AI will help people be more creative
Here’s why Adobe’s Chris Duffey thinks AI as a collaborator could take human creativity and productivity to new heights.
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How Brands Can Get It Right With TikTok Ads
Advertising on TikTok means following the same fundamentals of good practice as for any other channel.