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U.S. consumer confidence at its lowest level in 8 months
All indices are significantly down from last week
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Ipsos Core Political Survey: Presidential Approval Tracker (10/14/2021)
One quarter of Americans believe the country is heading in the right direction
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Two in three parents of kids ages 5-11 plan to vaccinate their child when it’s approved
New poll finds that for hesitant parents, many of whom are unvaccinated themselves, concerns about side effects and long-term unknowns top the list
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Majority of Americans agree the U.S. should honor treaties with Native Americans
Nearly half of Americans live in the same area they grew up in
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The Diagnosis: Pharmaceutical Advertising is Still Advertising
DTC ads tend to break through more than the average ad, but brands should be wary of getting lost in a sea of sameness.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Doctors are the most trusted profession in the U.S. and across the world
No people trust their military more than Americans do; trust in teachers steady globally but lower in the U.S. than before the pandemic.
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Ipsos clients honored for research in advertising
Advertising Research Foundation highlights campaigns by STEGLUJAN/Merck, Stella Artois and Gardasil 9/Merck.
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Cliff’s Take: Checking in on our collective mental health
Our emotional well-being took a hit at the same time that social bonds eroded.
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While Americans view their mental and physical health as equally important, they don’t think the healthcare system does
30-country Ipsos survey for World Mental Health Day 2021 highlights wide age and gender gaps in how frequently people think about their mental health.