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Luxury and Advertising

Distancing luxury brand advertising from mass-premium brands by cultivating the emotional and the sensual.

Luxury's New Challenges

The Resiliency Concept: It's All About Trustmarks

AP/Ipsos Poll: Poll Suggests Conservatives Uneasy With Bush, Raising GOP Fears About Election Day

AP/AOL Poll: More Than Half Of Baseball Fans Say The Sport Hasn't Done Enough To Curb Use Of Steroids

AP/Ipsos Poll: Shaky Confidence In Government's Ability To Deal With Bird Flu

Consumer Habits Are Hard to Break--Even Good Ones

Targeted, Educational, And Sustained Advertising, Strong In-Store Support, And Realistic Expectations Key To Success For High-Investment Or New-To-The-World Products, Says Article From Ipsos Vantis

AP/Ipsos Poll: Bush, GOP Hitting New Lows In Public Opinion

AP/TV Guide Poll: Katie Couric Heads To Evening News As Poll Shows Viewers Prefer Her In The Morning

AP/Ipsos Poll: More Than Half Open To Allowing Illegal Immigrants To Enter Temporary Worker Program