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Core Values and Common Traits in the Heterogeneous Hispanic American Market

One Bad Story: The Effect of Negative Press on Corporate Reputation

Market Structure and Landscape Studies

Celebrity Ads That Sell

Blogs Now Seen By Readers As Influential Media Source

Three In Ten Online Americans Claim That They Have Read A Blog

AP/Ipsos Poll: Most Want U.S. Senate To Take An Assertive Role In Examining Judge Nominees; Lean Toward Conservative Judges

Confusion About Estate Taxes Reigns Among Americans

Proposed Changes To Estate Tax Legislation May Send Unintended Ripple
Through Life Insurance Industry

According To Latest Ipsos Survey, Americans Sympathetic Towards
Small Business Owners

AP/Ipsos Poll: Most People Not Ready To Forfeit Any Social Security Benefits To Help Poor

AP/Ipsos Poll: Midwesterners View Economy As Nation's Top Problem; For Westerners, It's War

Is Direct To Consumer Advertising Putting More Americans At Risk?

Despite The Recent Heavy Scrutiny, Consumers Continue To Support Rx Advertising, According To The Latest Ipsos Survey