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How Back-to-Office Policies Resonate Throughout the Entire Economy
Many workers have their eye on the door as several options have opened amid the Great Resignation, so companies must be careful about forcing them to return.
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Building a Stronger Foundation with Behavioral Science Blueprinting
Revisit our recorded webinar to learn how Ipsos is developing blueprints that show not only what consumers will do, but why they do it, and what they might do next, thus improving your innovation and communication strategies.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Fiscal Fitness: How Affluents Flex Their Financial Muscle
Revisit our recorded webinar exploring how Affluent Americans manage their money, including investment preferences, financial outlook and more.
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provides guidance on when creative testing is most valuable.
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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These 14 ads were all winners at the Super Bowl. Here's why.
Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI
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What Tech Executives Should Know in Today’s Polarized Society
The positives people feel toward technology do not shield brands from negative public backlash during instances of scandal or crisis. Here’s what you can do about that.
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Americans are excited for the Super Bowl (and the ads) again
With ratings high, brands can expect to get good value for their airtime spend on TV’s biggest day
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Navigating the changing dynamic of e-commerce and DTC relationships
We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.