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Bruce Friend Appointed President Ipsos OTX MediaCT

Veteran media researcher assumes responsibility for all U.S. MediaCT
business following Ipsos' acquisition of digitally driven research company,
OTX

Amid General Concern about Retirement Preparedness, Americans Support Increased Employee Participation in Savings Plans

Half (52%) of Global Citizens Would Find it Difficult for a Very Ill Family Member to Get Quality, Affordable Healthcare

But Half (48%) Would Find it Easy

One in Five (20%) Global Citizens Believe That Alien Beings Have Come Down To Earth and Walk Amongst Us In Our Communities Disguised As Humans

India (45%) And China (42%) Most Likely To Believe Aliens Are In Our Midst

Consumers See Little Difference between National and Store Brands

Majority of Global Consumers Equate Store Brands with National Brands on Essential Brand Attributes

Four In 10 (37%) Global Citizens Have Been To Children's Sports Events and Witnessed Parents Become Verbally or Physically Abusive Towards the Coaches or Officials

United States (60%) Leads the 22 Countries Surveyed As Having Witnessed Abuse

Integrating Research Across the Organization: Strategic vs. Tactical Loyalty Research

Advertising Lessons from the 2010 Super Bowl

Driving Brand Equity

Ipsos Takes Shopper Insights to a Higher Level

Shopper Research Expert Donna Wydra Joins the Ipsos Marketing Team