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New report from Ipsos ranks winners in the Retail Petroleum and Convenience Store sector — and how competitors can get ahead
Ipsos’ newest Petro-Convenience Experience Excellence Competitive Benchmark Report identifies the perks and pain points that make or break the forecourt through backcourt customer journey
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How to monetize content in a privacy-focused future
Platforms and advertisers alike face a shake-up in audience measurement — but they stand to gain ground if they adapt and evolve, says the Advertising Research Foundation/CIMM's Tameka Kee. Here are the steps that brands can take to prepare for that future.
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New book by Ipsos’ Clifford Young demystifies Polls, Pollsters, and Public Opinion
Young’s book, co-authored with Kathryn Ziemer, to serve as an essential resource for analysts and pollsters
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Ipsos Announces Four Promotions to Enhance Client Focus
Four leaders from across Ipsos — Lisa Gudding, Jessica Gates, Wendy Wallner, and Mike Bellmont — receive promotions for senior leadership roles
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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Nearly two in five Americans turn to AI for financial management advice
But around two-thirds acknowledge AI limitations, agreeing that it is incapable of factoring human emotion into the financial equation
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What Worries the World – July 2024
Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.
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Ipsos wins sixth consecutive MSPA Americas Shoppers’ Choice Award
Honor serves to recognize the exceptional quality of Ipsos Channel Performance’s iShopFor Ipsos capability
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Ipsos named by Forbes as one of America’s Best Employers for Women 2024
Ipsos ranks among the nation’s most supportive and equitable workplaces for women, according to independent survey of over 150,000 American women
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Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Creative|Spark AI leverages the combined power of human intelligence and artificial intelligence to boost creative effectiveness.