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Ipsos Global @dvisory: The Economic Pulse of the World (September 2014)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Affluent Population Expands in Size, Spending Power & Marketplace Importance
Affluent Population Projected to Grow 8% from 2013, Fueling Broad Increases in Media Audiences and Category Spending
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Risk from Counterfeiters to Increase as China's Auto-Parts Market to Double in Size by 2019
Ipsos Business Consulting - Key Insights
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The Evolving Role of Social Media on Corporate Reputation in the USA
In this Point of View, Ipsos Global Reputation Centre researchers explore the impact of social media on corporate reputation, including the kinds of information consumers look for about companies, the extent to which consumers rely on social media to share information, and the role of digital opinion leaders vs. traditional ones in shaping corporate reputation.
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