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Most (72%) Global Citizens Plan to Watch Olympics, Especially Track and Field (20%) and Soccer (20%)
Technology is Evolving How We Watch: 23% Will Watch Online, 10% On Their Mobile Phones or Tablets
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A New Perspective for Ipsos Observer in North America
Warren Frankel Joins Ipsos Observer as President for North America
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Better Measurement for Stronger Brands
"Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein
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Socialogue: My Friend "Likes" a Brand. Hmmm...
Nearly One in Four People Say they Would Buy a Brand Because a Friend "Likes" or Follows the Brand on a Social Network
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