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Less than half of Americans would recommend military service for teens
New research highlights educational gaps and myths about Veterans among Americans, parents, teens, and educators
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Ipsos establishes Technology, Media, and Telecom practice to help global brands innovate and grow faster
Jamie Stenziano, veteran advisor to global tech and media brands, to serve as executive vice president and head of the TMT practice
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Support for some Trump executive orders is mixed
Findings of a new Ipsos poll on Americans' support for various proposed actions and executive orders signed by President Donald Trump in his first week of office
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Ipsos Core Political Survey: Presidential Approval Tracker January 2025
The January Reuters/Ipsos Core Political shows that Americans remain concerned with the economy, political extremism and immigration. A majority of Americans think the country is headed off on the wrong track and just one in four believe the country is headed in the right direction.
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MDVIP/Ipsos Primary Care Physicians Survey 2024
Survey shows stressful conditions often negatively impact physicians' lives and ability to care for themselves
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Ipsos Op-Ed: Trump 2.0: Populism's Ultimate Test in American Governance
Ipsos op-ed: Trump 2.0 represents a bold experiment in aligning governance with unfiltered public sentiment. A look at what history teaches us about this exercise and how that might define Trump’s second term.
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What future leaders need to know about influencing across the digital divide
Influence is evolving in our fractured world. Here’s how new persuasion strategies will shape influence for brands, politicians and other change-makers in today's digital landscape.
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How the art of influence will shift in a splintered future
As polarization grows, how will organizations build trust and influence decisions in the years ahead? What the Future Editor Matt Carmichael looks at the forces that will shape persuasion (and dissuasion) today and tomorrow.
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Shifts: Niche communities, generative AI and regulation
New social, regulatory, and technological shifts are changing how Americans influence (and are influenced by) one another. Ipsos Strategy3’s Trevor Sudano breaks down three key examples.
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How influencers could become brands’ most valuable media
Ryan Detert, CEO of the influencer marketplace platform Influential, breaks down the evolving landscape of influencer marketing, the shift from mass celebrity to niches, and what AI means for audiences and creators.