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Do’s and Don’ts of Selling EVs: Is the Auto Industry Ready?
Revisit our webinar recording to hear research insights to successfully prepare and covert interested consumers into EV buyers.
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The Amazing Race: Next-Gen Immuno-Oncology Edition
Read more about the two front-runners in this niche category and insights behind their race to market.
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[WEBINAR] Do’s and Don’ts of Selling EVs: Is the Auto Industry Ready?
Join us to hear Mike Vannieuwkuyk (SVP Ipsos Automotive Advisory) and Carlos Aragón (VP Ipsos Channel Performance) as they discuss the latest findings from our 2021 EV Dealer Assessment program.
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Cliff’s Take: Is Biden’s House Built on Solid Ground?
Approval ratings versus hyperpolarized pandemania
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How misinformation primed Trump’s supporters for Capitol riot
America’s alternate versions of reality run far deeper than beliefs around election legitimacy
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Majority of Americans now support removing Trump from office
New Axios-Ipsos survey also finds disagreement among Republicans on the future of the party with Trump
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An Rx for Emotional Research
Read this only if you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available to your brand or whether this territory is already occupied by a competitor, and core linkages between your optimal differentiating emotional territory and potential reasons to believe.
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Ethical Advocates Can Build Significant Goodwill For Companies
They Can Also Be Powerful Critics, According To Ipsos Research