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Presidential Approval Remains Stable Across the Agenda, with the Economy Still Reigning As the Most Important Issue
Majorities of Americans Support Increased Security Measures at Airports As a Means of Reducing Terrorism
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`Ideas' on Navigating Through Recession Dominated Marketing Interest in 2009
Ipsos Ideas Newsletter "Best of 2009" Issue Shares Insight and Lessons
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Polling on Fuzzy Issues Like Healthcare Reform: You Can't Measure What Doesn't Exist
When the definitive history of the 2009 healthcare reform debate is written, one footnote will read how varied, even contradictory, the polls had been. Learn what polling on American healthcare reform has taught us about polling on non-electoral policy issues involving the legislative process by reading our latest paper.
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The Apple Pie Effect: Is there a link between U.S. Soft Power and the Corporate Reputation of American Companies?
Our research shows that there is a strong link between the reputation of iconic American corporations and image of the U.S. abroad. As this relationship varies from one country to another, understanding the linkage between corporate image and the image of the U.S. will aid companies operating globally to assess the probable effectiveness of different communications strategies. Find out more by downloading our latest Point of View.