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Spinning Sponsorship Gold

Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?

Spinning Sponsorship Gold

Refreshing Research on Brand Performance

An Ipsos ASI Brand*Graph 360 Case Study

Concept Screening Among U.S. Hispanics: Overcoming Benchmarking Challenges

Driving for Winning Results

Talking to America Part IV: Race and Age as Vote Determinants

29% Worry about McCain's Potential Judgment and Stability as President 72% Say America is Ready for a Black President

Talking to America Part III: Americans Choose McCain (50%) over Obama (40%) to Keep America Strong in the World

Talking to America Part II: Three Quarters (74%) of Adults Say That They are Very Determined to Cast Their Vote on Election Day

Talking to America - Part 1: In the Eyes of Americans, Obama Leads McCain in the Ability to Manage the Economy (48% to 35%), Seen as the Most Influential Voting Issue

Two in Three Working Americans (65%) Are Happy With Their Job

Six In Ten (57%) Say The Economy Is The Most Important Issue Facing The Country Today