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Straight-Talking Market Research Veteran `Tells It Like It Is'
Mary Kaye O'Brien Joins Ipsos to Lead Seattle-Based MR Practice
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Majority of Americans Continue to Approve of Obama's Job as President
Obama's approval rating (65%) slips only slightly from one month ago (69%); approval breaks strongly along party lines.
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Two New Research Tools Help Clients Build Their Brands
Ipsos Marketing Launches New Brand Research Products to Strengthen and Extend Brands
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Hispanics Strive for a Better Future While Staying Connected to their Culture
Poll Shows U.S. Hispanics Greatly Value Education, Work, Saving Money, Family and their Culture, but Have Mixed Opinions about Immigration and Government
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Travelers' Cost Savings Techniques Challenge Industry
Reduced Travel and Shorter Trip Duration are Coupled with Travelers Who Are Looking to Switch
Brands and Save on Meals and Entertainment -
Recession Ignites Financial Discord among U.S. Couples, with Money Causing More Arguments than In-Laws, Chores, or Sex
Additionally, One in Ten Have Ended a Relationship because of Finance
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Ipsos Deepens Impact on Panel Methodology, Engagement
Panel Methodology and Engagement Expert Renee Smith Joins Ipsos' Global Operations Team