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RBC CASH Index: Post-Holiday Blues Send Consumer Confidence To Lowest Level In Six Years
Instead of bringing consumers a sense of renewed optimism, the New Year brought a severe case of post-holiday blues which have taken a serious toll on consumer sentiment, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
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Young Adults Show Significant Interest In Free Ad-Supported TV Show Downloads
Younger Consumers Lean Toward Free Downloads, While Older Consumers Lean Toward Free Streams, According To Recent Research Conducted By Ipsos Insight
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Paper "A Longitudinal Examination Of Net Promoter And Firm Revenue Growth" Awarded The 2007 Marketing Science Institute/H. Paul Root Award
Ipsos Loyalty Co-Author Recognized For Significant Research Testing Net Promoter Claims