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When it comes to buying products, price wins
Most Americans (57%) say that they don’t really care about brands, they just buy things they need, according to new data from the Ipsos Consumer Tracker.
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Here’s what Americans think they’ll cut back on due to tariffs
What are people more willing to cut back on, if prices rose 10% due to tariffs? Discretionary items could face a bigger crunch, with one in three people saying they would have to cut back, according to the Ipsos Consumer Tracker.
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Reuters/Ipsos Issues Survey April 2025
The latest Reuters/Ipsos survey shows continued public concern over inflation, immigration, and international trade.
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Americans have a negative economic outlook, even as many feel their personal economic situation hasn’t changed
New ABC News/Washington Post/Ipsos polling finds the president’s approval has dropped
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How to fix youth sports to build future generations of players and fans
Tom Farrey, executive director of the Aspen Institute's Sports & Society Program, explains how to build a youth sports pipeline that builds kids up instead of pricing them out.
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How sponsorships help brands tap into new audiences for the long game
With Americans naming cost as the #1 barrier to fandom, strategic sponsorships can create unique fan experiences and unlock access for wider audiences, says Molson Coors’ Ann Legan.
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Ipsos Op-Ed: Testing the Limits: Why Trump Pulled Back on Tariffs
Here's why Trump may have pulled back on tariffs
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How U.S. tariffs set social media on fire around the world
Social media’s reaction to President Trump’s threat of substantial tariffs was almost universally negative, according to data from Ipsos Synthesio.
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Four in ten admit to churning streaming services
Americans say they're paying more for streaming services —but still feel content with the content, according to the Ipsos Consumer Tracker.