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Sam McGuire Crosses Atlantic To Join Ipsos Public Affairs Division In New York

Power Your Ads With Brand Link

High Attention Processing: The Real Power of Advertising

How to Set Your Staff on Fire: Investing in Employee Relationship Management for Business Innovation

Emotion and Engagement, Brand Equity, and Persuasion

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Mobile Media Mania

Portable Music And Media Players Top This Year's Technology Wish Lists

The Last Three Seconds: How to Turn Taglines into Powerful Equity Building Tools

Ipsos Adds Qualitative Research Consultant

Catherine LoPresti Brings 20 Years of Qualitative Research Experience To Leading Market Research Company