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High Attention Processing: The Real Power of Advertising

How to Set Your Staff on Fire: Investing in Employee Relationship Management for Business Innovation

Emotion and Engagement, Brand Equity, and Persuasion

Ads Good Enough to Eat: 8 Ways to Increase TV Commercial Recall Probabilities in the Food Category

Advertising in 10 Seconds or Less

Mobile Media Mania

Portable Music And Media Players Top This Year's Technology Wish Lists

The Last Three Seconds: How to Turn Taglines into Powerful Equity Building Tools

Ipsos Adds Qualitative Research Consultant

Catherine LoPresti Brings 20 Years of Qualitative Research Experience To Leading Market Research Company

Direct-to-Consumer Advertising Continues To Trigger Consumer Action

Vioxx Recall Had Minor Impact On The Effectiveness Of DTCA, According To Latest PharmTrends Research

Financial Services Take Segmentation to the Next Level