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DTC Ads for Prescription Drugs are Proving Their Worth
Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174
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Is Most Advertising a Waste of Money?
Leading Marketing Research Group Launches Global Newsletter of Insight and Opinion
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Advertising Recall for Prescription Drugs Rises
However, Getting More Consumers To Act Gets Tougher, Reveals Ipsos PharmTrends