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Creating Advertising That Works
An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing
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Creating Advertising That Works
An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing
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Parents And Kids Grapple With Wireless Etiquette As Cell Calls And Texting Become Permanent Fixtures At Holiday Gatherings
T-Mobile Survey Shows 67 Percent Find Mobile Phone Use At Holiday Gatherings Now Acceptable; 35 Percent Of Young Adults Admit To Texting Under The Table During Holiday Dinners
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More Evolution Than Revolution: Most Consumers Ambivalent About Emerging Digital Video Choices
While New Ways Of Accessing Digital Media Are Intriguing To Some Members Of The Online Public, Most Prefer To Wait And See
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Consumer Habits are Hard to Break--Even Good Ones
Success Factors in Launching Highly Innovative Products
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