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AP/Ipsos Poll: Public Approval Increases For Congress, Keyed By Democratic Shift

Corporate America Take Note: Environmental Responsibility Is High On Consumers' Priority List

AP/Ipsos Poll: Honesty, Integrity Trump Policies For People When It Comes To Presidential Candidates

AP/Ipsos Poll: Bush Creeps Up From All-Time Low Mark In Poll

Creating Advertising That Works

An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing

Tapping into the Hot Chinese and South Asian Marketplace

AP/Ipsos Poll: Most In U.S. Have Good Idea Of Number Of U.S. Military Deaths; Severely Underestimate Loss Of Iraqi Civilians

AP/Ipsos Poll: Government Bets A Fickle Public Will Warm To Dollar Coin - This Time

AP/Ipsos Poll: Congress' Image Improving Since Election - Slightly

AP/Ipsos Poll: Most Doubt Cuba Will Become Democracy After Fidel, But Think Cuba Will Be Better Off When He's Gone