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Americans divided on whether President Biden received special treatment in classified documents report
New Reuters/Ipsos polling finds few Americans are very familiar with Special Counsel Robert Hur’s comments about President Biden’s age
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Most firearm owners use safe storage, revealing opportunities to expand safety measures across key groups
Stop Solider Suicide/Ipsos study explores how people are approaching gun safety
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Most employees say it’s appropriate to discuss mental health at work
Fewer, but still a majority, say they are comfortable actually sharing about their own mental health at work
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These were the 15 best Super Bowl ads in 2024. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2024 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success.
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Here's who won the 2024 Super Bowl advertising awards, and why!
Access our 2024 Super Bowl insights portal here.
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Putting the 'social' back into social media
Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.
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Money Fights: One in three (34%) partnered Americans identify money as a source of conflict in their relationship
Despite the money fights, vast majority (84%) are on the same page with their partner, when it comes to finances
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One in five Americans plan to bet on the Super Bowl in 2024
Three in four Americans plan to watch the Super Bowl in 2024, and one in five plan to bet on it, according to the Ipsos Consumer Tracker
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Majority of parents would let their children play tackle football if they wanted to
New poll also finds a majority support various policies aimed at making tackle football safer for children