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Explore your consumer’s universe with artificial intelligence
InnoExplorer AI: Discover Ipsos’ game changing GenAI solution for product and service development.
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We are hopeful for our future. But the future? Not so much.
Most Americans are hopeful about their financial situation in the year to come, according to the Ipsos Consumer Tracker. But that optimism ends when it comes to their political future.
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Three in five Americans say chronic absenteeism in K-12 schools is a major problem
New NPR/Ipsos poll finds that most Americans support schools holding parents primarily accountable for their child(ren) missing school, regardless of their child’s age
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[WEBINAR] Decoding Gen Alpha Beauty: Unlocking the Tween Market
The tween beauty market is booming. Fueled by social media and influencer marketing, younger shoppers are poring over complicated skincare routines, flooding beauty retailers, and passionately proclaiming their favorite brands and products.
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Should employees learn to ‘shop’ for healthcare?
Join us for an exclusive webinar where Ipsos’ Ashley Lumpkin shares tips for how to align healthcare benefits with employee expectations from consumer brands, and ultimately drive engagement and satisfaction.
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Trump guilty verdict makes minimal impact on public opinion
New ABC News / Ipsos poll finds that plurality of Americans agree with verdict
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Navigating DEI during a period of high polarization
Below are five charts on how Americans have become more tolerant, but polarized and how brands can navigate these waters.
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Majority believe prosecution of Donald Trump upheld rule of law, not motivated by politics
About one in ten Republicans say they will not vote for Trump with a felony conviction
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How electric vehicle incentives can charge the market
What policymakers need to know about public opinion to create an equitable and accessible EV market across the country and in key states.